How Touchpoint Innovation helps you succeed
Innovation
84% of Executives say that innovation is very important to top line growth (1)
Only 15% of executives say they are "very satisfied" with their level of innovation (1)
Strategy
52% of executives do not believe their strategy will lead to success (2)
43% of executive do not believe that their strategy fundamentally differentiates them (2)
Customer Experience
Customer experience is used 3 times more often in successful service innovation programs than unsucessful programs (3)
Understanding customer needs is the top factor distinguishing the best new product development companies from the rest (4)
"In theory, there is no difference between theory and practice. In practice, there is." Yogi Berra
(1) From Korn/Ferry Executive Quiz, 2011; also see McKinsey Global Survey of Business Executives, 2005
(2) Booz&Co 1/18/2011
(3) Seizing the White Space: Innovative Service Concepts in the United States, Tekes Report 2007
(4) Comparative Performance Assessment Study (CPAS), PDMA 2004
84% of Executives say that innovation is very important to top line growth (1)
Only 15% of executives say they are "very satisfied" with their level of innovation (1)
Strategy
52% of executives do not believe their strategy will lead to success (2)
43% of executive do not believe that their strategy fundamentally differentiates them (2)
Customer Experience
Customer experience is used 3 times more often in successful service innovation programs than unsucessful programs (3)
Understanding customer needs is the top factor distinguishing the best new product development companies from the rest (4)
"In theory, there is no difference between theory and practice. In practice, there is." Yogi Berra
(1) From Korn/Ferry Executive Quiz, 2011; also see McKinsey Global Survey of Business Executives, 2005
(2) Booz&Co 1/18/2011
(3) Seizing the White Space: Innovative Service Concepts in the United States, Tekes Report 2007
(4) Comparative Performance Assessment Study (CPAS), PDMA 2004
